{"title":"Serums","description":"\u003cp\u003eTargeted treatments — from viral PDRN to brightening rice serums. The heart of any glass-skin routine.\u003c\/p\u003e","products":[{"product_id":"medicube-pdrn-pink-peptide-serum","title":"Medicube PDRN Pink Peptide Serum (30ml)","description":"\u003cp\u003ePDRN is the most talked-about ingredient in skincare right now — and this is the serum that put it on everyone's shelf. Formulated with \u003cstrong\u003e10,000ppm salmon PDRN\u003c\/strong\u003e plus peptides and Coenzyme Q10 to visibly firm, plump, and even out skin in as little as two weeks.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoosts elasticity:\u003c\/strong\u003e Salmon PDRN and salmon collagen complex help restore bounce and firmness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalms \u0026amp; strengthens:\u003c\/strong\u003e Soothes redness and reinforces a stressed skin barrier — no stickiness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight pink formula:\u003c\/strong\u003e Absorbs fast and layers beautifully under moisturizer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSalmon PDRN (10,000ppm)\u003c\/strong\u003e — Closely mirrors human skin to support elasticity and repair.\u003cbr\u003e\n\u003cstrong\u003eHyaluronic Acid + Coenzyme Q10\u003c\/strong\u003e — Deliver lasting moisture and antioxidant support.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter toner, apply a moderate amount over the entire face and gently pat to absorb. Use morning and night.\u003c\/p\u003e\n\u003ch3\u003eLoved by reviewers\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe serum that made PDRN go mainstream — Medicube's PDRN line is the #1 beauty product on TikTok Shop.\u003c\/li\u003e\n\u003cli\u003eReviewers mention firmer, plumper, more \"bouncy\" skin within a couple of weeks.\u003c\/li\u003e\n\u003cli\u003eA favourite for layering — it absorbs fast with no tacky finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003eSize: 30ml · Hypoallergenic tested · Suitable for all skin types, including sensitive.\u003c\/p\u003e","brand":"Medicube","offers":[{"title":"Default Title","offer_id":50416280797431,"sku":"Shopify-8800256108053","price":14.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7670\/5015\/files\/615DOoCI6xL._SL1500.jpg?v=1768067565"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin","title":"Beauty of Joseon Glow Deep Serum — Rice + Alpha-Arbutin (30ml)","description":"\u003cp\u003eA lightweight brightening serum for dull, uneven skin and dark spots. Powered by \u003cstrong\u003e68% rice bran water\u003c\/strong\u003e and \u003cstrong\u003e2% alpha-arbutin\u003c\/strong\u003e, it works to even out tone and bring back a healthy, dewy glow — the cult-favorite \"glass skin\" serum that went viral for a reason.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightens \u0026amp; evens tone:\u003c\/strong\u003e Alpha-arbutin targets dark spots and pigmentation by calming excess melanin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeeply nourishes:\u003c\/strong\u003e Rice bran water is rich in amino acids and minerals to hydrate and soften.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight \u0026amp; layerable:\u003c\/strong\u003e Absorbs fast with no sticky finish — perfect under moisturizer or sunscreen.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eRice Bran Water (68%)\u003c\/strong\u003e — A staple of Korean skincare since the Joseon dynasty, when it was prized as \"beauty water.\" Moisturizes and brightens dull skin.\u003cbr\u003e\n\u003cstrong\u003eAlpha-Arbutin (2%)\u003c\/strong\u003e — A powerful, gentle brightening agent known to be up to 10× more effective than beta-arbutin at fading discoloration.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter cleansing and toning, apply 2–3 drops to the face and pat gently to absorb. 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Use 2–3 times a week, in the evening. Follow with serum and moisturizer, and SPF in the morning.\u003c\/p\u003e\u003ch3\u003eLoved by reviewers\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\"My makeup goes on so much smoother now.\"\u003c\/li\u003e\n\u003cli\u003e\"You can feel it working — skin looks brighter fast.\"\u003c\/li\u003e\n\u003cli\u003e\"A little tingle, then the softest skin.\"\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eBrightening booster · vitamin C + microspicules · all skin types · use PM\u003c\/p\u003e","brand":"VT","offers":[{"title":"Default Title","offer_id":50416340762871,"sku":"Shopify-8803463006402","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7670\/5015\/files\/715oiGD0VrL._SL1500.jpg?v=1768069587"},{"product_id":"eqqualberry-hyaltoin-flooding-serum","title":"EQQUALBERRY Hyaltoin Flooding Serum (30ml)","description":"\u003cp\u003eA cooling flood of hydration. 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Use morning and night, before moisturizer.\u003c\/p\u003e\n\u003ch3\u003eLoved by reviewers\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEQQUALBERRY is a rising K-beauty name in barrier and hydration care.\u003c\/li\u003e\n\u003cli\u003eReviewers love the cooling sensation and how quenched skin feels afterward.\u003c\/li\u003e\n\u003cli\u003eA favourite for dehydrated, overheated, stressed skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e30ml · Best for dehydrated and sensitive skin.\u003c\/p\u003e","brand":"EQQUALBERRY","offers":[{"title":"Default Title","offer_id":50416340861175,"sku":"Shopify-8809875457795","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7670\/5015\/files\/61wVFrPwAaL._SL1500.jpg?v=1768069588"},{"product_id":"eqqualberry-aloe-pdrn-calming-serum","title":"EQQUALBERRY Aloe PDRN Calming Serum (30ml)","description":"\u003cp\u003eA calming, repairing serum for sensitive, reactive skin. Powered by \u003cstrong\u003e50,000ppm Aloe PDRN\u003c\/strong\u003e plus ceramide, it soothes redness, supports skin's natural regeneration, and reinforces the barrier with deep hydration.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalms redness:\u003c\/strong\u003e High-concentration Aloe PDRN soothes irritated, sensitive skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports repair:\u003c\/strong\u003e Helps boost the skin's natural regeneration and resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBarrier hydration:\u003c\/strong\u003e Ceramide strengthens the barrier and locks in moisture.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter toner, apply a moderate amount and tap gently to aid absorption. Use morning and night.\u003c\/p\u003e\n\u003ch3\u003eLoved by reviewers\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEQQUALBERRY is a rising K-beauty brand riding the PDRN wave.\u003c\/li\u003e\n\u003cli\u003eReviewers with sensitive skin like its gentle, non-irritating, calming feel.\u003c\/li\u003e\n\u003cli\u003eA soothing pick for redness-prone, stressed skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e30ml · Non-irritation tested · Best for sensitive, redness-prone skin.\u003c\/p\u003e","brand":"EQQUALBERRY","offers":[{"title":"Default Title","offer_id":50416340926711,"sku":"Shopify-8809875457788","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7670\/5015\/files\/61eg73zDhuL._SL1500.jpg?v=1768069593"},{"product_id":"skin1004-madagascar-centella-retinol-0-2-boosting-shot-ampoule","title":"SKIN1004 Madagascar Centella Retinol Boosting Shot Ampoule (30ml)","description":"\u003cp\u003eRetinol made gentle, delivered deep. This ampoule pairs \u003cstrong\u003e0.2% retinol and retinal\u003c\/strong\u003e with micro-spicules (~13μm, smaller than a pore) and Madagascar Centella + panthenol, so the actives sink in to smooth texture, firm, and refine — while centella keeps things calm.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpicule-boosted retinol:\u003c\/strong\u003e Micro-spicules create absorption pathways so retinol works deeper.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooths \u0026amp; firms:\u003c\/strong\u003e Retinol and retinal refine texture and support elasticity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella-calmed:\u003c\/strong\u003e Madagascar Centella and panthenol soothe and strengthen the barrier.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eStart with a small amount 2–3 times a week to let skin adapt; a tingle is normal. Once adapted, you can use it daily. Apply after toner, then seal with moisturizer. Always wear SPF in the morning. Don't use on irritated or broken skin.\u003c\/p\u003e\n\u003ch3\u003eLoved by reviewers\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFrom SKIN1004's beloved Madagascar Centella range.\u003c\/li\u003e\n\u003cli\u003eReviewers love that it's an approachable, gentler way into retinol.\u003c\/li\u003e\n\u003cli\u003eA favourite for smoother, firmer skin without the usual retinol harshness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e30ml · 0.2% retinol + retinal · Best for normal, dry, and sensitive skin ready to try retinol.\u003c\/p\u003e","brand":"SKIN1004","offers":[{"title":"Default Title","offer_id":50416341450999,"sku":"Shopify-8809913832515","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7670\/5015\/files\/00_24d29347-543a-444c-ac34-34ea716e7056.png?v=1768069775"},{"product_id":"eqqualberry-vitamin-illuminating-serum","title":"EQQUALBERRY Vitamin Illuminating Serum (30ml)","description":"\u003cp\u003eA brightening vitamin serum for dull, uneven skin. 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Always follow with SPF in the daytime.\u003c\/p\u003e\n\u003ch3\u003eLoved by reviewers\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEQQUALBERRY is a rising K-beauty brand with a clean, gentle approach.\u003c\/li\u003e\n\u003cli\u003eReviewers like the brightening glow without the sting of harsher vitamin C.\u003c\/li\u003e\n\u003cli\u003eA gentle entry point into vitamin-C skincare.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e30ml · 40% acerola · Best for dull, uneven, and sensitive skin.\u003c\/p\u003e","brand":"EQQUALBERRY","offers":[{"title":"Default Title","offer_id":50416341778679,"sku":"Shopify-8809875456477","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7670\/5015\/files\/61baEgjH6ZL._SL1500.jpg?v=1768069864"},{"product_id":"mary-may-vegan-idebenone-blackberry-complex-serum","title":"Mary \u0026 May Idebenone + Blackberry Complex Serum (30ml)","description":"\u003cp\u003eA fast-absorbing antioxidant serum that brightens and defends. Highly concentrated \u003cstrong\u003eidebenone\u003c\/strong\u003e works in synergy with a blackberry complex to fight dullness and the look of fine lines — for skin that looks fresher, firmer, and more even.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntioxidant powerhouse:\u003c\/strong\u003e Idebenone helps neutralize the free radicals behind dull, tired skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightens \u0026amp; smooths:\u003c\/strong\u003e Targets uneven tone and the appearance of fine lines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean \u0026amp; vegan:\u003c\/strong\u003e A lightweight vegan formula that absorbs fast.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter toner, apply a few drops to the face and pat to absorb. Use morning and night, before moisturizer.\u003c\/p\u003e\n\u003ch3\u003eLoved by reviewers\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMary \u0026amp; May is a reviewer favourite for clean, vegan formulas at honest prices.\u003c\/li\u003e\n\u003cli\u003eReviewers love the lightweight feel and the brightening glow.\u003c\/li\u003e\n\u003cli\u003eA great-value way into antioxidant skincare.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003eSize: 30ml · Vegan · Best for dull, uneven, and aging-concerned skin.\u003c\/p\u003e","brand":"Mary \u0026 May","offers":[{"title":"Default Title","offer_id":50416342827255,"sku":"Shopify-8809670682712","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7670\/5015\/files\/71D_egVGzYL._SL1500.jpg?v=1768070078"},{"product_id":"vt-reedle-shot-700","title":"VT Reedle Shot 700 (30ml)","description":"\u003cp\u003eThe most powerful step in VT's viral Reedle Shot line. 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Pat in gently, then follow with moisturizer. Use morning and evening.\u003c\/p\u003e\u003ch3\u003eLoved by reviewers\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\"My skin feels firmer and so plump.\"\u003c\/li\u003e\n\u003cli\u003e\"A little goes a long way — great value.\"\u003c\/li\u003e\n\u003cli\u003e\"Layers perfectly without any stickiness.\"\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eFirming ampoule · hydrolyzed marine collagen · 1.01 fl oz · all skin types\u003c\/p\u003e","brand":"MIZON","offers":[{"title":"Default Title","offer_id":50827599642871,"sku":"B00AFMW3Y4","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7670\/5015\/files\/61Cjg6wVFcL._SL1200.jpg?v=1780505397"},{"product_id":"seoul-1988-retinal-ginseng-serum","title":"Seoul 1988 Retinal + Ginseng Serum","description":"\u003cp\u003eRetinal meets ginseng in one quietly powerful drop. 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Start 2–3 nights a week and build up as your skin adjusts. Always follow with SPF the next morning.\u003c\/p\u003e\u003ch3\u003eLoved by reviewers\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\"My skin looks noticeably smoother in the mornings.\"\u003c\/li\u003e\n\u003cli\u003e\"Gentle enough for a retinal — no peeling or irritation.\"\u003c\/li\u003e\n\u003cli\u003e\"The ginseng glow is real.\"\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eAnti-aging serum · retinal + ginseng · all skin types · use PM\u003c\/p\u003e","brand":"Seoul 1988","offers":[{"title":"Default Title","offer_id":50827599708407,"sku":"sku-46935042261206","price":19.98,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7670\/5015\/files\/s-l1200_6.jpg?v=1780505408"},{"product_id":"skin-1004-madagascar-centella-ampoule-50ml","title":"SKIN1004 Madagascar Centella Ampoule (50ml)","description":"\u003cp\u003eThe cult centella ampoule that calms it all down. 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Use morning and evening.\u003c\/p\u003e\u003ch3\u003eLoved by reviewers\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\"My skin finally calmed down.\"\u003c\/li\u003e\n\u003cli\u003e\"The only thing that soothes my redness.\"\u003c\/li\u003e\n\u003cli\u003e\"Lightweight and does so much.\"\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cp\u003eSoothing ampoule · 80% centella · 50ml · sensitive skin friendly\u003c\/p\u003e","brand":"SKIN1004","offers":[{"title":"Default Title","offer_id":50827786715383,"sku":"sku-46924199723222","price":16.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/7670\/5015\/files\/Untitled_image_2.jpg?v=1780508171"},{"product_id":"skin-1004-madagascar-centella-tone-brightening-capsule-ampoule-jumbo","title":"SKIN1004 Madagascar Centella Tone Brightening Ampoule","description":"\u003cp\u003eCentella, now with a brightening boost. 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