Beauty of Joseon Glow Deep Serum — Rice + Alpha-Arbutin (30ml)

A lightweight brightening serum for dull, uneven skin and dark spots. Powered by 68% rice bran water and 2% alpha-arbutin, it works to even out tone and bring back a healthy, dewy glow — the cult-favorite "glass skin" serum that went viral for a reason.

Why you'll love it

• Brightens & evens tone: Alpha-arbutin targets dark spots and pigmentation by calming excess melanin.
• Deeply nourishes: Rice bran water is rich in amino acids and minerals to hydrate and soften.
• Lightweight & layerable: Absorbs fast with no sticky finish — perfect under moisturizer or sunscreen.

Key ingredients

Rice Bran Water (68%) — A staple of Korean skincare since the Joseon dynasty, when it was prized as "beauty water." Moisturizes and brightens dull skin.
Alpha-Arbutin (2%) — A powerful, gentle brightening agent known to be up to 10× more effective than beta-arbutin at fading discoloration.

How to use

After cleansing and toning, apply 2–3 drops to the face and pat gently to absorb. Use morning and night, before moisturizer. Always follow with SPF in the daytime.

Loved by reviewers

• A genuine cult favourite — one of the best-selling Korean serums on TikTok Shop.
• Reviewers repeatedly credit it with fading dark spots and brightening dull, uneven tone.
• Praised for being lightweight, non-sticky, and remarkable value for the results.

Details

Size: 30ml · Suitable for all skin types · Best for dullness and uneven tone. For sensitive skin, patch test before first use.